Greenwich Associates Survey Ranks Integro Tops in Broker Client Loyalty

New York (January 25, 2012) – Insurance brokerage and risk management firm Integro, established in 2005 as an alternative to legacy brokers, has overtaken them in ‘lead broker’ client loyalty, according to results of Greenwich Associates’ annual industry survey.

Integro earns a perfect 100 score when clients are asked if they’d recommend the firm to peers – eleven points higher than the 89 average for the ‘Big-Three’ (Marsh, Aon and Willis Group).

“Integro wins strong loyalty recognition from clients, especially lead clients, all of whom would recommend Integro to a peer in the industry,” said David Fox, Greenwich Associates managing director. “Integro is more than up to the challenge of the tough market. The firm is demonstrating strong results as it builds its presence as measured by total clients and clients citing Integro as their lead or most important broker.”

Peter Garvey, Integro President and CEO, said, “We created Integro to fill a gap in the broker marketplace – a firm capable of competing with the very biggest companies on offerings designed to deliver our services in a personalized, customized manner. It is gratifying to be recognized by clients and to know that my colleagues are providing results worthy of such recognition.”

According to Greenwich Associates’ research, pace-setting performance in several categories boosted Integro’s standing, including:

  • Customer Satisfaction: Integro’s 100 score bests the ‘big-three’ average of 91 as lead broker;
  • Broker’s Ability to Understand Client’s Business Needs: At 95, a stellar showing for Integro and well above the ‘big-three’ average 81;
  • Broker’s Global Coordination and Management: Integro’s 100 dramatically outpaces the ‘big-three’ average client 70 rating;
  • Ease of Working with Brokerage: Integro’s 95 soared above the ‘big-three’ average 82;
  • Broker’s Ethical Standards: Integro’s 100 contrasts with the average ‘big-three’ 93 rating.

Integro also earns exceptionally high marks for Firm Transparency, Broker Innovation, Coordinating Claims Processing with Carriers, and Client Satisfaction with Visit Frequency, among others.

The Greenwich Associates survey, conducted in late 2011, covers insurance brokerage and carrier needs of U.S.-based companies with annual sales over $500 million. In-depth telephone interviews are conducted with senior professionals responsible for insurance and risk management. These professionals are asked to comment on the most important client service elements for each broker and carrier such as professional knowledge, execution, service, and underwriting. This analysis identifies the best corporate insurance carriers and brokers and highlights valuable information on the needs of risk management professionals.

Greenwich Associates is the premier strategic consulting and research source for providers and users of financial services worldwide.



About Integro
Integro is an insurance brokerage and risk management firm designed to serve organizations with complex risks. Repeatedly praised and awarded for dedicated client service, Integro’s industry-leading brokers operate from offices worldwide. Its headquarter office is located at 1 State Street Plaza, 9th Floor, New York, NY 10004. 1-877-688-8701.

Editorial Contact:
Betsy Van Alstyne
Tel: 212-295-5445

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