Transnational Case Study

Attracting Blue Chip Clients

Overview
  • Marcelo Young, executive for a multi-national food company based in Argentina, identifies need for value-priced brand-equivalent food items by U.S retailers
  • Transnational founded by Marcelo Young in Miami in 2002 and gains rapid penetration in Dollar Store channel just as they begin expanding food offerings
  • During Recession of 2008-09, U.S retailers expand value brand offerings and TNF is well positioned to grow as consumers shift towards value priced private label/National Brand Equivalents
  • TNF adds WalMart as a customer in 2010 and grows rapidly to 200 SKU’s
  • Marcelo Young wins E&Y Entrepreneur of the Year Award in 2015 as Company nearly doubles sales in four years
  • Management seeks capital partner to expand board, provide liquidity to shareholders and strengthen balance sheet for further growth
  • TNF selects Cave Creek Capital to lead majority recapitalization based on its track record of success in Founder Led Growth Recaps

 

Results
  • Transaction closes in July 2015
  • Management cashes out minority shareholders, gains personal liquidity and establishes a larger ownership stake for the management team
  • Strategic Plan targets 200% sales growth in five years through both organic growth and acquisitions